Before talking to Mariann, I constantly felt like I was failing as a mom. I was snapping at my kids and then feeling guilty for days. After just a few sessions, something shifted. She doesn’t give you a list of rules — she helps you understand yourself. My house feels calmer, and I actually enjoy being with my children again. I didn’t think that was possible.


Mariann Joonas-Tõnumaa is a parenting mentor who helps families embrace imperfection as a path to growth, connection, and emotional resilience. She believes that mistakes aren’t failures — they’re invitations to learn, heal, and grow together.
With 20 years of experience as an editor and many of those also as a freelance journalist, Mariann has spent her career exploring communication, understanding, and the deeper stories behind human experience.
She had a happy childhood – her parents respected their children’s opinions, allowed them to make their own decisions, and problems were not solved by shouting. Nor did her parents speak badly about each other or other people in front of the children.
As the eldest of four sisters, she has always been curious about how people learn from one another’s journeys — lessons she now brings into her most important role: raising three sons.
Empathetic and socially aware by nature, Mariann’s work has often centered on communication and conflict resolution. She believes that many of today’s relationship and social challenges arise because our success-driven culture leaves little room for mistakes. Instead of being seen as opportunities for learning, they’re too often hidden away. Her mission is to change that mindset — starting with the next generation.